--- title: Website Design | Emerald Marketing description: Craft a modern website design that converts visitors into customers. We create user-friendly, mobile-responsive websites that elevate your brand. image: https://emeraldstrategicmarketing.com/hubfs/Page%20Images%20-%20For%20Search%20and%20Social/Website%20Design%20Graphic.png --- [Skip to main content](https://emeraldstrategicmarketing.com/website-design#main-content) [![The Emerald Strategic Marketing Logo](https://emeraldstrategicmarketing.com/hs-fs/hubfs/Emerald%20Logos/Emerald%20Logo%202500x2500.png?width=100&height=100&name=Emerald%20Logo%202500x2500.png) ![The Emerald Strategic Marketing Logo](https://emeraldstrategicmarketing.com/hs-fs/hubfs/Emerald%20Logos/Emerald%20Logo%202500x2500.png?width=100&height=100&name=Emerald%20Logo%202500x2500.png)](https://www.emeraldstrategicmarketing.com/?hsLang=en) - [Home](https://emeraldstrategicmarketing.com) - [Show submenu for Solutions Solutions](https://emeraldstrategicmarketing.com/solutions) - [HubSpot Consulting & Optimization](https://emeraldstrategicmarketing.com/hubspot-consulting) - [Marketing Strategy & Consulting](https://emeraldstrategicmarketing.com/marketing-strategy) - [Website Design, SEO, AEO](https://emeraldstrategicmarketing.com/website-design) - [Email Marketing](https://emeraldstrategicmarketing.com/email-marketing) - [Social Media Marketing](https://emeraldstrategicmarketing.com/social-media-management) - [Branding](https://emeraldstrategicmarketing.com/branding) - [Pay-Per-Click Advertising (PPC)](https://emeraldstrategicmarketing.com/pay-per-cllick-advertising) - [Campaign Creation](https://emeraldstrategicmarketing.com/campaign-creation) - [Graphic Design](https://emeraldstrategicmarketing.com/graphic-design-services) - [Solution Bundles](https://emeraldstrategicmarketing.com/solution-bundles) - [Show submenu for Portfolio Portfolio](https://emeraldstrategicmarketing.com/emerald-portfolio) - [Portfolio](https://emeraldstrategicmarketing.com/emerald-portfolio) - [Client Success](https://emeraldstrategicmarketing.com/testimonials) - [Show submenu for Growth Hub Growth Hub](https://emeraldstrategicmarketing.com/the-growth-hub) - [Articles](https://emeraldstrategicmarketing.com/post) - [The Marketing Minute Newsletter](https://emeraldstrategicmarketing.com/the-marketing-minute) - [Downloadable Resources](https://emeraldstrategicmarketing.com/resources) - [Guest Articles](https://emeraldstrategicmarketing.com/guest-articles) - [FAQs](https://emeraldstrategicmarketing.com/faq) Open main navigation Close main navigation - [Home](https://emeraldstrategicmarketing.com) - Show submenu for Solutions Solutions - Solutions - [Solutions](https://emeraldstrategicmarketing.com/solutions) - [HubSpot Consulting & Optimization](https://emeraldstrategicmarketing.com/hubspot-consulting) - [Marketing Strategy & Consulting](https://emeraldstrategicmarketing.com/marketing-strategy) - [Website Design, SEO, AEO](https://emeraldstrategicmarketing.com/website-design) - [Email Marketing](https://emeraldstrategicmarketing.com/email-marketing) - [Social Media Marketing](https://emeraldstrategicmarketing.com/social-media-management) - [Branding](https://emeraldstrategicmarketing.com/branding) - [Pay-Per-Click Advertising (PPC)](https://emeraldstrategicmarketing.com/pay-per-cllick-advertising) - [Campaign Creation](https://emeraldstrategicmarketing.com/campaign-creation) - [Graphic Design](https://emeraldstrategicmarketing.com/graphic-design-services) - [Solution Bundles](https://emeraldstrategicmarketing.com/solution-bundles) - Show submenu for Portfolio Portfolio - Portfolio - [Portfolio](https://emeraldstrategicmarketing.com/emerald-portfolio) - [Portfolio](https://emeraldstrategicmarketing.com/emerald-portfolio) - [Client Success](https://emeraldstrategicmarketing.com/testimonials) - Show submenu for Growth Hub Growth Hub - Growth Hub - [Growth Hub](https://emeraldstrategicmarketing.com/the-growth-hub) - [Articles](https://emeraldstrategicmarketing.com/post) - [The Marketing Minute Newsletter](https://emeraldstrategicmarketing.com/the-marketing-minute) - [Downloadable Resources](https://emeraldstrategicmarketing.com/resources) - [Guest Articles](https://emeraldstrategicmarketing.com/guest-articles) - [FAQs](https://emeraldstrategicmarketing.com/faq) - [Contact](https://www.emeraldstrategicmarketing.com/contact) [Contact](https://www.emeraldstrategicmarketing.com/contact?hsLang=en) # Website Design, SEO & AEO ## Design + SEO + AEO: The Formula for Unstoppable Visibility We don't just focus on modern website design - we build traffic magnets! Our expertise combines stunning visuals, hassle-free maintenance, and engaging blog content. We leverage in-depth keyword research and offer AEO and SEO strategy services to optimize your online presence, attracting your target audience and propelling your brand to the top. ### Users form an opinion about awebsite in 0.05 seconds ## What We Do Your website is more than a digital storefront - it’s the foundation of your online presence and a powerful tool for driving results. From strategic planning to ongoing support, we design and optimize websites that are not only visually stunning but also built to perform and grow with your business. ![A clipboard with a checklist and in front is a target with an arrow in the middle.](https://emeraldstrategicmarketing.com/hs-fs/hubfs/Service%20Detail%20Icons/Planning.png?width=100&height=100&name=Planning.png) ### Planning & Strategy We start by defining your goals and objectives, analyzing competitors, and conducting audience research to create a website plan tailored to your needs.  ![A rocket ship coming off of a computer monitor.](https://emeraldstrategicmarketing.com/hs-fs/hubfs/Service%20Detail%20Icons/UX%20Design.png?width=100&height=100&name=UX%20Design.png) ### UX Design Our designs prioritize intuitive navigation, accessibility, and a seamless user experience (UX) to keep visitors engaged and converting. ![A paper and pencil](https://emeraldstrategicmarketing.com/hs-fs/hubfs/Service%20Detail%20Icons/Copywriting.png?width=100&height=100&name=Copywriting.png) ### Copywriting We craft clear, compelling website copy that captures your brand’s voice and drives action.  ![A mic, video camera, and digital camera.](https://emeraldstrategicmarketing.com/hs-fs/hubfs/Service%20Detail%20Icons/Content%20Creation.png?width=100&height=100&name=Content%20Creation.png) ### Content Creation Whether creating fresh content or updating existing pages, we ensure every piece aligns with your brand and speaks to your audience. ![An image icon with a star in the corner.](https://emeraldstrategicmarketing.com/hs-fs/hubfs/Service%20Detail%20Icons/Image%20and%20Graphics.png?width=100&height=100&name=Image%20and%20Graphics.png) ### Image & Graphics We enhance your site with high-quality visuals and graphics that resonate with your audience and complement your brand. ![A half of a brain and the other half is AI.](https://emeraldstrategicmarketing.com/hs-fs/hubfs/Service%20Detail%20Icons/AI%20Engine%20Optimization.png?width=100&height=100&name=AI%20Engine%20Optimization.png) ### AI Engine Optimization (AEO) To stay competitive, you need to optimize for AI search engines (Microsoft Copilot, Google Gemini). To do this, we implement structured data, leverage keywords, and optimize for natural language searches. [Learn more](https://emeraldstrategicmarketing.com/website-design#SEO-AEO-Details) ![A magnifying glass looking at a line graph.](https://emeraldstrategicmarketing.com/hs-fs/hubfs/Service%20Detail%20Icons/SEO.png?width=100&height=100&name=SEO.png) ### Search Engine Optimization (SEO) From metadata to keywords, we optimize your site to improve visibility and rankings on search engines. [Learn more](https://emeraldstrategicmarketing.com/website-design#SEO-AEO-Details)  ![A document with a checkmark on it and a thumbs up in front of it.](https://emeraldstrategicmarketing.com/hs-fs/hubfs/Service%20Detail%20Icons/Testing.png?width=100&height=100&name=Testing.png) ### Testing We thoroughly test your site for functionality, responsiveness, and performance across all devices and browsers before launch. ![A website with a rocket in front of it.](https://emeraldstrategicmarketing.com/hs-fs/hubfs/Service%20Detail%20Icons/Launch.png?width=100&height=100&name=Launch.png) ### Website Launch When everything is ready, we ensure a smooth, stress-free launch that brings your vision to life.  ![A gear with a wrench inside of it.](https://emeraldstrategicmarketing.com/hs-fs/hubfs/Service%20Detail%20Icons/On-Going%20Support.png?width=100&height=100&name=On-Going%20Support.png) ### On-Going Support Post-launch, we provide ongoing support to keep your website updated, secure, and performing at its best.  ![A bar graph with a line showing the ups and downs of the chart.](https://emeraldstrategicmarketing.com/hs-fs/hubfs/Service%20Detail%20Icons/Analytics.png?width=100&height=100&name=Analytics.png) ### Analytics We track and analyze your website’s performance to provide actionable insights and continuously improve results. ![A phone and an email envelope.](https://emeraldstrategicmarketing.com/hs-fs/hubfs/Contact.png?width=100&height=100&name=Contact.png) ### Improve My Website Performance Boost your website conversions and optimize it for SEO and AEO.  [Contact Emerald](https://emeraldstrategicmarketing.com/contact?hsLang=en) ## Featured Website Designs ![The Proven IT Homepage](https://emeraldstrategicmarketing.com/hubfs/Portfolio/Website%20Examples/Proven%20IT%20Website.png) ![The Pulse Technology Homepage](https://emeraldstrategicmarketing.com/hubfs/Portfolio/Website%20Examples/Pulse%20Technology%20Website.png) ![The Boat House Pub and Eatery homepage](https://emeraldstrategicmarketing.com/hubfs/Portfolio/Website%20Examples/The%20Boat%20House%20Website.png) [View More Website Examples](https://emeraldstrategicmarketing.com/emerald-portfolio?hsLang=en) ![The Proven IT Homepage](https://emeraldstrategicmarketing.com/hubfs/Portfolio/Website%20Examples/Proven%20IT%20Website.png) ### Proven IT Website ![The Pulse Technology Homepage](https://emeraldstrategicmarketing.com/hubfs/Portfolio/Website%20Examples/Pulse%20Technology%20Website.png) ### Pulse Technology Website ![The Boat House Pub and Eatery homepage](https://emeraldstrategicmarketing.com/hubfs/Portfolio/Website%20Examples/The%20Boat%20House%20Website.png) ### The Boat House Website ## Comprehensive SEO & AEO SEO, or search engine optimization, is a pretty wide term that many companies don’t fully understand. There is no quick, organic way to show up at the top of search engines. So with such a broad and fuzzy term, what does it actually take to excel at SEO and what do Emerald’s SEO services look like? *We’re glad you asked!*  ### AI Engine Optimization (AEO) AI Engine Optimization helps your content get picked up, understood, and recommended by AI systems like Google SGE, ChatGPT, Perplexity, and voice assistants. It focuses on making your information easy for AI to extract, summarize, and trust. AEO includes: - Structuring content for clear, answer-first messaging - Using schema markup so AI understands entities and context - Creating Q&A‑style content that matches natural-language queries - Optimizing for featured snippets and AI summaries - Building topic clusters to reinforce authority - Adding semantic depth so AI models interpret content accurately AEO expands your visibility beyond traditional search by positioning your brand as a reliable source for AI-generated answers. ### Technical SEO We review your website’s infrastructure and make the necessary changes to help search engines crawl, index, and rank it efficiently. This involves specific tasks in the backend, such as optimizing robots.txt, improving page speeds, and minifying CSS, JavaScript, and HTML. ### On-Page SEO In addition to elements in the background, Emerald addresses on-page SEO, this includes optimizing content with relevant keywords, creating compelling meta titles and descriptions, implementing proper header structure (H1, H2, H3), optimizing images with alt text and compression, internal linking strategy, and crafting SEO-friendly URLs. We ensure every page on your website speaks directly to both search engines and your target audience, striking the perfect balance between technical optimization and engaging content. ### Local SEO For businesses serving specific geographic areas, our Local SEO service helps you connect with nearby customers who are actively searching for your products or services. This includes Google Business Profile optimization, local keyword targeting, citation building across business directories, managing online reviews and ratings, creating location-specific content, and implementing local schema markup. We help you dominate local search results so customers in your area can find you exactly when they need you. ### User Experience (UX) & Behavioral SEO Search engines increasingly reward websites that users love to engage with. Our UX and Behavioral SEO service focuses on reducing bounce rates, increasing time on page, and improving overall user satisfaction. We analyze user behavior metrics, optimize site navigation and structure, ensure mobile responsiveness, improve page load times, create compelling calls-to-action, and implement A/B testing to continuously refine the user experience. By making your website more intuitive and enjoyable for visitors, we improve both conversion rates and search rankings simultaneously.   ## **Build My High-Performing Website** [Contact Emerald](https://www.emeraldstrategicmarketing.com/contact?hsLang=en) ## Frequently Asked Questions ### How do I know if my business needs a new website? Your website should support your business goals, whether that's generating leads, driving sales, building credibility, or educating potential customers. If your site looks outdated, isn't mobile-friendly, loads slowly, is difficult to update, or isn't generating inquiries, it may be time for a redesign. Many business owners also find that their website no longer reflects who they are today after years of growth and change. ### What makes a website effective for lead generation? An effective lead-generating website does more than look good. It clearly communicates your value, builds trust, answers visitor questions, and guides users toward taking action. Strong messaging, intuitive navigation, clear calls-to-action, fast loading speeds, and a seamless user experience all play an important role in converting visitors into leads. ### How much does professional website design cost? Website design costs vary based on factors like site size, functionality, content requirements, integrations, and customization. Every business has different goals, which means every website project is unique. We recommend starting with a conversation about your objectives so we can recommend the best approach for your needs and budget. ### How long does it take to build a custom website? The timeline depends on the complexity of the project, the number of pages, content development requirements, functionality, and feedback timelines. The most successful website projects are collaborative, ensuring the final result supports your business goals and provides an excellent experience for your audience. ### What's the difference between a custom website and a template-based website? A template-based website uses a pre-designed framework that can be customized with your content and branding. A custom website is built around your unique goals, audience, user experience, and business requirements. Both approaches can be effective, but a custom solution often provides greater flexibility, scalability, and differentiation as your business grows. ### Can a new website improve my Google rankings? A new website can support better search visibility when it includes strong SEO foundations. Factors such as site structure, page speed, mobile responsiveness, content quality, user experience, and technical optimization all contribute to search performance. A website redesign provides an opportunity to address issues that may be limiting your visibility online. ### Do you write the website content or do I need to provide it? We can do either. Many business owners know their products, services, and customers better than anyone else but struggle to translate that knowledge into website copy. Our team can help create content that reflects your brand voice, connects with your audience, incorporates SEO best practices, and supports your marketing goals. ### How do you design a website around my target audience? Every website project begins with understanding who you're trying to reach. We look at your ideal customers, their challenges, goals, buying behaviors, and questions. From there, we create messaging, content, navigation, and user experiences that make it easier for visitors to find information, build trust, and take the next step. ### What pages should every business website include? While every business is different, most websites benefit from having: - Home Page - About Us - Products or Services - Contact Page - Frequently Asked Questions - Resources or Blog - Testimonials, Reviews, or Case Studies The right page structure depends on your audience and business goals, but every page should serve a purpose within the customer journey. ### What platform is best for my business website? The best platform depends on your goals, budget, internal resources, growth plans, and marketing needs. Some businesses benefit from platforms like HubSpot because of its built-in marketing and CRM capabilities, while others may find WordPress or another solution is a better fit. Rather than recommending a one-size-fits-all platform, we help you choose the option that best supports your long-term business goals. **Emerald's philosophy:** Your website should be more than an online brochure. It should be one of your hardest-working business assets: attracting the right audience, building trust, generating opportunities, and supporting growth around the clock. ## Explore Additional Services ***Click on a service below to learn more*** ### [HubSpot Consulting & Optimization We don’t just set up HubSpot; we optimize it to boost performance, cut friction, and make your team’s work easier.](https://emeraldstrategicmarketing.com/hubspot-consulting?hsLang=en) ### [Marketing Strategy & Consulting Turn disconnected marketing activities into a unified strategy that improves visibility, efficiency, and revenue.](https://emeraldstrategicmarketing.com/marketing-strategy?hsLang=en) ### [Website Design, SEO, AEO From strategic planning to ongoing support, we design and optimize websites that are not only visually stunning but also built to perform.](https://emeraldstrategicmarketing.com/website-design) ### [Email Marketing We create tailored email campaigns, from strategy and design to content and analytics, that drive results and keep your audience engaged at every stage.](https://emeraldstrategicmarketing.com/email-marketing?hsLang=en) ### [Social Media Management Whether you’re building your presence on LinkedIn, Facebook, Instagram, or other platforms, our team crafts a customized strategy, creates engaging content, and manages your accounts to grow your brand.](https://emeraldstrategicmarketing.com/social-media-management?hsLang=en) ### [Branding Your brand is your story, voice, and visuals that connect you with your audience. We'll help you create an identity that stands out and is memorable.](https://emeraldstrategicmarketing.com/branding?hsLang=en) ### [Pay-Per-Click Advertising (PPC) With strategic planning and keyword research, PPC ads can be a powerful tool. We ensure your ads are designed for success and maximum ROI.](https://emeraldstrategicmarketing.com/pay-per-cllick-advertising?hsLang=en) ### [Campaign Creation From strategy to launch and ongoing optimization, we guide the process to ensure your campaign delivers maximum impact and meets your goals.](https://emeraldstrategicmarketing.com/campaign-creation?hsLang=en) ### [Graphic Design Graphic design is the visual backbone of your brand, creating impactful impressions across all touchpoints. Our designs are crafted to reflect your brand’s identity and captivate your audience.](https://emeraldstrategicmarketing.com/graphic-design-services?hsLang=en) ### [Solution Bundles Our solution bundles help CEOs, business leaders, and marketing teams build credibility, drive growth, and simplify execution.](https://emeraldstrategicmarketing.com/solution-bundles?hsLang=en) [About](https://emeraldstrategicmarketing.com/about?hsLang=en)   |   [Solutions](https://emeraldstrategicmarketing.com/solutions?hsLang=en)   |   [Growth Hub](https://emeraldstrategicmarketing.com/the-growth-hub?hsLang=en)       [Client Success](https://emeraldstrategicmarketing.com/testimonials?hsLang=en)       [FAQs](https://emeraldstrategicmarketing.com/faq?hsLang=en) ***Emerald proudly sponsors*** [![The Equality Florida logo](https://emeraldstrategicmarketing.com/hs-fs/hubfs/Website%20Images/Equality%20Florida%20Logo.png?width=200&height=67&name=Equality%20Florida%20Logo.png "The Equality Florida logo")](https://eqfl.org/) [![The Tampa Bay Watch logo](https://emeraldstrategicmarketing.com/hs-fs/hubfs/Primary-Logo-Horizontal-WhiteSand.webp?width=200&height=66&name=Primary-Logo-Horizontal-WhiteSand.webp "The Tampa Bay Watch logo")](https://www.tampabaywatch.org/) [![Official Trash Pirates Logo](https://emeraldstrategicmarketing.com/hs-fs/hubfs/Website%20Images/New%20Trash%20Pirates%20Logo.png?width=100&height=100&name=New%20Trash%20Pirates%20Logo.png "Official Trash Pirates Logo")](https://officialtrashpirates.com/) We respectfully acknowledge that we occupy the traditional lands of the Miccosukee, Tocobaga, Seminole, and Mascogo people. 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All rights reserved.       [Privacy Policy](https://www.emeraldstrategicmarketing.com/privacy-policy?hsLang=en)   /  [AI Use Policy](https://www.emeraldstrategicmarketing.com/ai-use-policy?hsLang=en) ```json { "@context": "https://schema.org", "@type":["MarketingAgency", "name": "Emerald Strategic Marketing", "url": "https://www.emeraldstrategicmarketing.com", "logo": "https://www.emeraldstrategicmarketing.com/logo.png", "address": { "@type": "PostalAddress", "addressLocality": "Riverview", "addressRegion": "FL", "postalCode": "33579", "addressCountry": "US" }, "areaServed": "US", "description": "Digital marketing agency specializing in B2B marketing strategy, content, and demand generation.", "knowsAbout": [ "B2B Marketing", "Lead Generation", "Content Strategy", "Office Technology Marketing", "Managed IT Services Marketing" ], "openingHoursSpecification": [ { "@type": "OpeningHoursSpecification", "dayOfWeek": [ "Monday", "Tuesday", "Wednesday", "Thursday", "Friday" ], "opens": "07:00", "closes": "15:30" } ], "aggregateRating": { "@type": "AggregateRating", "ratingValue": "5.0", "reviewCount": 8 }, "hasOfferCatalog": { "@type": "OfferCatalog", "name": "Marketing Services", "itemListElement": [ { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Graphic Design" }}, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Copywriting" }}, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Social Media Management" }}, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Design" }}, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Management" }}, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Marketing Strategy" }}, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Digital Advertising" }} ] } } ```