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MARKETING STRATEGY &
Consulting

Marketing without a strategy is just guesswork. We help brands cut through the noise, attract the right customers, and convert them - without wasting time and budget on tactics that don’t deliver.

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61% of marketers consider generating traffic and leads to be their biggest challenge

What's included in Marketing Strategy & Consulting?

Whether your in-house team needs expert marketing advice or you’re looking for a hands-on project management partner, Emerald has you covered. We’re here to streamline your marketing strategy and help you execute it flawlessly with our digital marketing consulting and strategy services.

Market Research

We dig into competitor analysis, build detailed buyer personas, and perform a SWOT analysis to identify opportunities and position your business for success.

Growth Planning

From mapping your customer journey to selecting the right channels, crafting a killer content strategy, and optimizing for search engines, we help you create a roadmap that works.

Campaign Planning

We define clear goals, allocate budgets and hours, outline campaign elements, set timelines, and bring creative design elements to life for impactful marketing campaigns.

Website Strategy

Through an initial audit, optimization techniques, and tailored content recommendations, we transform your website into a high-performing marketing hub.

Branding

We refine or reinvent your brand’s voice, visuals, and overall identity to enhance awareness and resonate with your audience.

Lead Generation

By leveraging lead-generating assets like PDFs and landing pages, aligning marketing and sales efforts with automation, and implementing lead scoring and nurturing, we drive quality conversions.

Analytics

We implement loyalty programs, gather insights through surveys and feedback, and boost visibility with Google review initiatives to keep your strategies informed and effective.

Image by Justin Morgan: A close up of the top right corner of a gmail screen.

Your Marketing Roadmap to
Real Results

Every winning marketing strategy starts with knowing exactly where you stand. That’s why we kick things off with a thorough Audit & Discovery, digging into your brand, audience, competitors, and current marketing performance to pinpoint what’s working - and what’s falling flat.

 

Then comes the Strategic Roadmap, a data-driven, goal-aligned plan packed with content strategies, campaign frameworks, and crystal-clear KPIs. Whether you need a team to execute from start to finish or just a little expert direction, our Execution Support has you covered. But we don’t stop there - because great marketing is never

“set it and forget it.” Through ongoing Optimization & Growth, we track, tweak, and elevate your efforts to drive long-term success and serious ROI.

Get Expert Digital
Marketing Consulting

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Digital Marketing Services

Two people working on a board creating a marketin strategy

Marketing Strategy & Consulting

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Branding

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Social Media Management

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Website Design & Optimization

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Email Marketing

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Graphic Design

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Campaign Creation

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Pay-Per-Click (PPC) Advertising

Break Through The Digital Noise.

Amplify Your Brand Voice.
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