Marketing Solutions

Marketing That Helps B2B Companies Grow

Whether you need more leads, a stronger brand, a better website, or help getting the most from HubSpot, we create practical marketing solutions built around your business goals.

I'm Ready to Grow

What Are You Looking to Accomplish?

Every business is at a different stage of growth, and the challenges you're facing today may not be the same ones you faced six months ago. Whether you're looking to generate more leads, strengthen your brand, improve your website, or create a clear marketing strategy, we're here to help.

Instead of forcing you into a predefined package, we start by understanding your goals and recommending solutions that make sense for your business. Explore the options below to find the support that aligns with where you are and where you want to go.

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I Need More Leads

Looking to attract qualified prospects and turn more visitors into customers? These solutions are designed to help drive measurable growth.

  • SEO/AEO/Website Optimization
  • PPC Advertising
  • Email Marketing
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I Need Better Brand Awareness

Building visibility and trust makes it easier for potential customers to remember, recognize, and choose your business.

  • Social Media Management
  • Branding
  • Content Marketing
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I Need a Clear Marketing Strategy

When you're unsure where to focus your efforts or how to connect marketing to business goals, strategy provides the direction you need.

  • Marketing Strategy & Consulting
  • Fractional Marketing Support
  • HubSpot Consulting & Optimization
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I Need a Better Website

Your website should help you build credibility, attract the right audience, and generate opportunities for your business.

  • Website Design
  • SEO
  • User Experience (UX) Improvements
  • Conversion Optimization
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I Don't Know What I Need

That's okay. Many clients know they want better results but aren't sure which services will have the biggest impact. We'll learn about your business, goals, and challenges, then recommend a customized solution that makes sense for you.

Digital Marketing Services

Every business is different and has unique goals. That’s why at Emerald we don’t offer a one-size-fits-all solution. We tailor our digital marketing services to your specific company goals. Whether you need help with strategy, branding, design, or execution, we’ve got you covered.​ 

Click on a service below to learn more

HubSpot Consulting & Optimization

We don’t just set up HubSpot; we optimize it to boost performance, cut friction, and make your team’s work easier.

Marketing Strategy & Consulting

Strategic clarity and hands‑on support to execute marketing that actually works.

Website Design, SEO, AEO

From strategic planning to ongoing support, we design and optimize websites that are not only visually stunning but also built to perform.

Email Marketing

We create tailored email campaigns, from strategy and design to content and analytics, that drive results and keep your audience engaged at every stage.

Social Media Management

Whether you’re building your presence on LinkedIn, Facebook, Instagram, or other platforms, our team crafts a customized strategy, creates engaging content, and manages your accounts to grow your brand. 

Branding

Your brand is your story, voice, and visuals that connect you with your audience. We'll help you create an identity that stands out and is memorable. 

Pay-Per-Click Advertising (PPC)

With strategic planning and keyword research, PPC ads can be a powerful tool. We ensure your ads are designed for success and maximum ROI. 

Campaign Creation

From strategy to launch and ongoing optimization, we guide the process to ensure your campaign delivers maximum impact and meets your goals. 

Graphic Design

Graphic design is the visual backbone of your brand, creating impactful impressions across all touchpoints. Our designs are crafted to reflect your brand’s identity and captivate your audience.

Solution Bundles

Our solution bundles help CEOs, business leaders, and marketing teams build credibility, drive growth, and simplify execution.

Who We Help Grow

While Emerald Strategic Marketing specializes in helping B2B companies build brand awareness, generate leads, and strengthen their market presence, we also partner with purpose-driven organizations, creative professionals, and consumer-focused brands.

Whether you're selling to businesses, consumers, donors, readers, or patrons, our goal is the same: helping the right audience discover, trust, and choose you.

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Industries We Serve

- Office Technology & Managed Print
- Cybersecurity
- Managed IT Services
- SaaS & Technology
- Restaurants & Food & Beverage
- Non-Profit Organizations
- Environmental & Sustainability Organizations
- Artists & Creative Professionals
- Authors & Publishing Professionals

Don't see your industry? Let's talk. Great marketing starts with understanding your audience, not putting businesses into boxes.

I'm Ready!

Client Success Stories

I couldn't be more impressed. Jenna's team demonstrated exceptional expertise, creativity, and dedication throughout our collaboration. Their innovative strategies and attention to detail resulted in a significant boost in our brand's visibility and engagement. 

Vince Miceli

VP, Pulse Technology

Working with Jenna has been absolutely amazing! The knowledge she is able to share, has helped the growth of our organization enabling us to utilize the systems we have in place at a much higher capacity. Jenna explains processes with clarity, making things easy to understand. I can’t recommend Jenna enough! She’s dedicated, knowledgeable, and a total game-changer. If you have the chance to work with her.....take it. You WILL NOT be disappointed!

Stephanie Talarico

Database Manager, Proven IT

Jenna and her team at Emerald have been amazing to work with. Not only are they quick in their responses but the quality of customer service and their work is outstanding. It's not easy starting a new business, or a turnkey business, but Jenna has made the transition run so smoothly for us. She has a great abundance of knowledge when it comes to IT and Marketing. Highly recommend Emerald for your a small business or larger business.

Nicholas Kichka

Owner, Boat House Pub & Eatery
We really appreciate your marketing ideas and creativity you’ve done for us in Cornerstone. We’ve not gotten this much traffic before you started managing our account. We would highly recommend your company to others looking to get better results. 

Jon Pellowe

President, Cornerstone Technologies
Jenna and Emerald Strategic Marketing have been incredible to work with. Professional, responsive, and genuinely invested in client success, they deliver strategies that are smart, effective, and perfectly aligned with our goals. Partnering with Jenna feels like having a dedicated ally who’s as committed to our growth as we are. Highly recommended 

Jeremy Harris

850 Exterior Cleaning
Awesome! Amazing talent! Jenna's creativity is amazing! All you need to do is give her a little bit of you ideas for whatever you want her to make and just like that you have what you need! Very fast turnaround and content top notch! She never disappoints! If you do not try her for your marketing needs, then you are missing the mark and your competition that does use her will be number 1! 

Paul Miceli

AV Specialist, Pulse Technology

Jenna and her marketing team at Emerald Strategic Marketing have exceeded all expectations. Their innovative strategies and ability to work within the goals and vision of our company have allowed us to build this partnership. Deadlines are consistently met, showcasing their commitment and reliability throughout each project. Jenna’s meticulous research laid a strong foundation, enabling our brand to flourish in an ever-evolving market.

Mike Fair

Director of Managed Print, Proven IT

I’m very happy with Jenna’s work. She was very timely, great communication, quick response time and had awesome ideas. She provided a lot of useful information and was very thorough. She updated and launched my new website and I love it! She is definitely my go to marketing person now. Thanks so much Jenna!

Nicole Harrise

Owner, Nicole Harris Studio
Our experience with Emerald Strategic Marketing has been very positive. As a small business, we didn't have the time or resources to hand-hold our marketing firm. Jenna and the team have done a great job executing our vision and have gone above and beyond to meet our needs. 

Jacob Howe

Director of IT & Operations, Cornerstone Technologies

Jenna is a highly creative marketing and branding professional who I've had the chance to work at two different times over the years. She combines her talents as a writer with her social media and advertising expertise to help companies build strong brand awareness. With the many options available to business owners when it comes to marketing it pays to have someone who understands what works best. I highly recommend Jenna as a marketing and branding professional.

Jim Farrell

Owner, Farrell PR
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See Our Work

No two clients are the same, and that’s exactly why we love what we do.

We get to know the heart of every company - their story, their strengths, their goals - and then craft marketing that reflects who they are and helps them show up in a way that feels unmistakably theirs.

View Portfolio

Frequently Asked Questions

How do I know which marketing services my business needs?

Most business leaders know the results they want but aren't always sure which marketing services will help them get there. That's where we come in. We take the time to understand your goals, challenges, audience, and current marketing efforts, then recommend a customized approach based on what will have the greatest impact on your business.

Do you work with small businesses or larger organizations?

Yes. We partner with companies of all sizes, from growing small businesses to established organizations. Our approach is tailored to your goals, resources, and stage of growth, ensuring you receive the level of support that's right for your business.

Can I use multiple services each month?

Absolutely. Many of our clients use a combination of services such as website updates, SEO, content creation, email marketing, social media management, and strategic consulting. Our flexible model allows you to prioritize the initiatives that will create the most value for your business.

Do you specialize in B2B marketing?

Yes. We specialize in helping B2B organizations market complex products and services in a way that is clear, engaging, and effective. We have extensive experience supporting technology providers, managed service providers, cybersecurity firms, professional services organizations, manufacturers, and other B2B companies.

That said, we also work with B2C businesses, nonprofits, and service-based organizations that want to strengthen their brand, generate more leads, and grow their presence online. Regardless of industry, our focus is always on understanding your audience, communicating your value clearly, and creating marketing that supports your business goals.

Can you work with my internal marketing team?

Yes. We frequently collaborate with internal marketing teams, business leaders, and subject matter experts. Whether you need strategic guidance, additional bandwidth, specialized expertise, or project support, we can complement your existing team and help move initiatives forward.

What makes Emerald different from other marketing agencies?

We don't believe in one-size-fits-all marketing. Every recommendation, strategy, and deliverable is tailored to your business goals. Our clients value our hands-on approach, transparent communication, strategic thinking, and ability to execute. We focus on building long-term partnerships and delivering marketing that supports real business growth.

Do you offer one-time projects or ongoing support?

Both. Some clients engage us for a specific project, such as a website redesign, branding initiative, or HubSpot implementation. Others partner with us on an ongoing basis for strategic marketing support, content creation, digital marketing, and lead generation efforts.

Do you serve companies outside Florida?

Yes. While we're based in the Tampa Bay area, we work with clients throughout the United States. Our processes and technology allow us to collaborate effectively regardless of location.

Need Help Generating Leads?

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I Want More Qualified Leads

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