--- title: September 2024 Marketing Trends description: From very demure to the disruption of SearchGPT, we're breaking down the latest marketing trends and topics. image: https://emeraldstrategicmarketing.com/hubfs/Imported_Blog_Media/7c2f3c_9fffa8dfb63a4d76a027248c9dcf6ca9~mv2-1.png --- [Skip to main content](https://emeraldstrategicmarketing.com/post/septembers-marketing-trends#main-content) [![The Emerald Strategic Marketing Logo](https://emeraldstrategicmarketing.com/hs-fs/hubfs/Emerald%20Logos/Emerald%20Logo%202500x2500.png?width=100&height=100&name=Emerald%20Logo%202500x2500.png) ![The Emerald Strategic Marketing Logo](https://emeraldstrategicmarketing.com/hs-fs/hubfs/Emerald%20Logos/Emerald%20Logo%202500x2500.png?width=100&height=100&name=Emerald%20Logo%202500x2500.png)](https://www.emeraldstrategicmarketing.com/) - [Home](https://emeraldstrategicmarketing.com) - [Show submenu for Solutions Solutions](https://emeraldstrategicmarketing.com/solutions) - [HubSpot Consulting & Optimization](https://emeraldstrategicmarketing.com/hubspot-consulting) - [Marketing Strategy & Consulting](https://emeraldstrategicmarketing.com/marketing-strategy) - [Website Design, SEO, AEO](https://emeraldstrategicmarketing.com/website-design) - [Email Marketing](https://emeraldstrategicmarketing.com/email-marketing) - [Social Media Marketing](https://emeraldstrategicmarketing.com/social-media-management) - [Branding](https://emeraldstrategicmarketing.com/branding) - [Pay-Per-Click Advertising (PPC)](https://emeraldstrategicmarketing.com/pay-per-cllick-advertising) - [Campaign Creation](https://emeraldstrategicmarketing.com/campaign-creation) - [Graphic Design](https://emeraldstrategicmarketing.com/graphic-design-services) - [Solution Bundles](https://emeraldstrategicmarketing.com/solution-bundles) - [Show submenu for Portfolio Portfolio](https://emeraldstrategicmarketing.com/emerald-portfolio) - [Portfolio](https://emeraldstrategicmarketing.com/emerald-portfolio) - [Client Success](https://emeraldstrategicmarketing.com/testimonials) - [Show submenu for Growth Hub Growth Hub](https://emeraldstrategicmarketing.com/the-growth-hub) - [Articles](https://emeraldstrategicmarketing.com/post) - [The Marketing Minute Newsletter](https://emeraldstrategicmarketing.com/the-marketing-minute) - [Downloadable Resources](https://emeraldstrategicmarketing.com/resources) - [Guest Articles](https://emeraldstrategicmarketing.com/guest-articles) - [FAQs](https://emeraldstrategicmarketing.com/faq) Open main navigation Close main navigation - [Home](https://emeraldstrategicmarketing.com) - Show submenu for Solutions Solutions - Solutions - [Solutions](https://emeraldstrategicmarketing.com/solutions) - [HubSpot Consulting & Optimization](https://emeraldstrategicmarketing.com/hubspot-consulting) - [Marketing Strategy & Consulting](https://emeraldstrategicmarketing.com/marketing-strategy) - [Website Design, SEO, AEO](https://emeraldstrategicmarketing.com/website-design) - [Email Marketing](https://emeraldstrategicmarketing.com/email-marketing) - [Social Media Marketing](https://emeraldstrategicmarketing.com/social-media-management) - [Branding](https://emeraldstrategicmarketing.com/branding) - [Pay-Per-Click Advertising (PPC)](https://emeraldstrategicmarketing.com/pay-per-cllick-advertising) - [Campaign Creation](https://emeraldstrategicmarketing.com/campaign-creation) - [Graphic Design](https://emeraldstrategicmarketing.com/graphic-design-services) - [Solution Bundles](https://emeraldstrategicmarketing.com/solution-bundles) - Show submenu for Portfolio Portfolio - Portfolio - [Portfolio](https://emeraldstrategicmarketing.com/emerald-portfolio) - [Portfolio](https://emeraldstrategicmarketing.com/emerald-portfolio) - [Client Success](https://emeraldstrategicmarketing.com/testimonials) - Show submenu for Growth Hub Growth Hub - Growth Hub - [Growth Hub](https://emeraldstrategicmarketing.com/the-growth-hub) - [Articles](https://emeraldstrategicmarketing.com/post) - [The Marketing Minute Newsletter](https://emeraldstrategicmarketing.com/the-marketing-minute) - [Downloadable Resources](https://emeraldstrategicmarketing.com/resources) - [Guest Articles](https://emeraldstrategicmarketing.com/guest-articles) - [FAQs](https://emeraldstrategicmarketing.com/faq) - [Contact](https://www.emeraldstrategicmarketing.com/contact) [Contact](https://www.emeraldstrategicmarketing.com/contact) # September's Marketing Trends Whether pumpkin spice is your jam or not, it's that time of year again and it's about to be everywhere. In fact, just before September 1st, "pumpkin spice" popped up as number one on Google trends. What else is trending this month? Let's take a look at recent marketing trends. ## **Why Is Everyone Saying 'Very Demure?' The Internet's Latest Trend, Explained** Jools Lebron, a Chicago-based TikTok content creator, started a viral trend with her video "How to be demure at work." In the video, she jokingly demonstrates exaggeratedly modest and reserved behavior while performing everyday tasks. The trend quickly caught on, with many other users creating their own "demure" videos. Lebron's newfound fame has significantly impacted her life, allowing her to finance her transition. While Lebron intends the videos as a joke, not everyone immediately recognizes the irony. Many participants in the trend are using the "demure" concept ironically, following Lebron's original intent. [**Learn more at NBC Chicago**](https://www.nbcchicago.com/news/local/why-is-everyone-saying-very-demure-the-internets-latest-trend-explained/3529246/) ## **Instagram Chief Flags Coming Changes to Profile Grid Displays** Instagram is testing a new vertical grid display for user profiles, replacing the traditional square-shaped thumbnails. This change aligns better with vertical content like Reels. Instagram's Adam Mosseri confirmed the update, explaining that it's a response to the increasing popularity of vertical content. The update could significantly impact how users perceive and engage with content on the platform. This shift towards video-centric content suggests that creators may need to adjust their posting strategies to adapt to the new format and cater to the changing preferences of Instagram users. [**Learn more at Social Media Today**](https://www.socialmediatoday.com/news/instagram-chief-flags-coming-changes-profile-grid-displays/724532/) ## **Data Confirms Disruptive Potential of SearchGPT** SearchGPT, a new AI search engine, offers more comprehensive and authoritative answers than traditional options. It provides in-depth information, relies on credible sources, and understands queries beyond their surface level. This could disrupt the search landscape as it offers a more practical and informative search experience. [**Learn more at Search Engine Journal**](https://www.searchenginejournal.com/data-confirms-disruptive-potential-of-searchgpt/525122/) ## **Post Performance Report: Brands Creating AI-Generated Content With Intention** This Post Performance Report (PPR) explores how brands are using AI to enhance their social media presence. While there are mixed opinions about AI-generated content, some brands are successfully leveraging it. Key examples include ESPN's alternate jersey-verse images, Get Dirty's collaboration with a human influencer, Meta's light-hearted AI content, and Dove's stance against AI-generated beauty standards. The PPR emphasizes that AI should be used as a tool to assist humans, not replace them, and transparency about AI usage is crucial for building trust with your audience. [**Learn more at Sprout Social**](https://sproutsocial.com/insights/post-performance-report-april-2024/) [![A happy person looking at a laptop. Text: Stay in the know. Get marketing news and tips delivered to your inbox. 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