Having a degree in marketing is great, but with marketing changing at breakneck speed, staying informed and inspired is the key to keeping your strategies fresh and effective. Whether you’re diving into books, podcasts, blogs, or magazines, there’s an overwhelming amount of content available to help you elevate your business’s marketing game. Here are some of our favorite marketing-focused media that consistently fuel our creativity, sharpen our skills, and keep us ahead of the curve.
Books That Will Transform Your Marketing
1. Building a StoryBrand 2.0 by Donald Miller
If you haven’t read Building a StoryBrand, it’s time to get on it. Donald Miller’s updated edition, Building a StoryBrand 2.0, dives deeper into his proven framework that helps businesses clarify their messaging. It’s all about crafting a story where your customer is the hero and your brand is the helpful guide. The book provides actionable steps that will make your marketing message more compelling and customer-focused. It’s an essential read for anyone looking to simplify and strengthen their brand communication. Check it out here
2. Everybody Writes by Ann Handley
When it comes to content creation, Ann Handley’s Everybody Writes is a must-have guide. This book breaks down how to create high-quality content that resonates with your audience. It’s perfect for marketers who need a refresher on the fundamentals of great writing, as well as for anyone looking to improve their content marketing skills. Whether you're writing blog posts, social media updates, or email campaigns, this book will elevate your content game. Get your copy here
3. Using Behavioral Science in Marketing by Nancy Harhut
Behavioral science has a huge impact on consumer decision-making, and this book by Nancy Harhut is packed with practical insights. Using Behavioral Science in Marketing explores how marketers can apply psychological principles to drive customer action and loyalty. Harhut outlines strategies that prompt instinctive responses, making it easier to connect with customers and inspire desired behaviors. If you're looking to tap into the science of persuasion, this is the book for you. Learn more here
Podcasts for Marketing Tips, Tricks, and Inspiration
While we love a good true crime podcast, we also turn to marketing podcasts for valuable insights and inspiration, with one in particular being our favorite.
Do This, NOT That with Jay Schwedelson
If you’re tired of traditional marketing advice, Do This, NOT That is the podcast you need to listen to. Hosted by Jay Schwedelson, this show is packed with marketing tips that challenge the status quo and offer fresh, innovative approaches. Whether you're looking to improve your email marketing or optimize your campaigns, this podcast provides real-world solutions that can be immediately implemented. Plus, it’s just a fun podcast to listen to! Listen to it here
Blogs to Keep You Updated and Informed
Staying updated on the latest trends and tips is essential for any digital marketer. Here are a few of our favorite blogs that consistently provide high-quality content and helpful marketing insights:
1. HubSpot Marketing Blog
HubSpot’s marketing blog is a goldmine for marketers. From content strategy to SEO, social media, and email marketing, HubSpot covers a wide range of topics. The blog is regularly updated with the latest trends, case studies, and tips that help marketers stay on top of their game. Explore it here
2. Our Digital Blog
We can’t help but plug our own blog! Our digital marketing blog is filled with insights, tips, and strategies that help businesses thrive in the digital space. We cover everything from digital marketing trends to actionable advice on how to optimize your marketing efforts. Check it out here
3. Later Blog
For those focused on social media marketing, the Later Blog is a must-follow. It offers in-depth advice on content planning, Instagram marketing, and social media strategy. Whether you're a seasoned pro or a social media newbie, Later’s blog is packed with helpful resources. Visit it here
4. Unbounce Blog
When it comes to conversion optimization, Unbounce is the go-to resource. Their blog is filled with actionable tips on how to improve your landing pages, create high-converting ads, and optimize your digital marketing campaigns. Read it here
Magazines to Stay Ahead of the Curve
In a world of paywalls and subscriptions, it’s important to choose the content that’s truly worth investing in. For us, Entrepreneur magazine is one of the few publications that consistently delivers high-value content. From startup advice to marketing tips and trends, Entrepreneur helps business leaders make smarter decisions and stay ahead of the curve. Subscribe here
What’s your favorite marketing-focused media? Tell us on blog post share on social media!
