Happy 2025! As we dive into the new year, it's clear that the marketing landscape is evolving faster than ever. This year promises some exciting shifts, with AI and emerging technologies leading the way. From AI-powered brand design to YouTube's expanding role as a dominant platform, it's all about staying ahead of the curve.
We’re diving into the key January marketing trends and updates companies need to know, from the surreal visuals of AI-driven brand design to the new video format on LinkedIn, and even measuring your internal linking strategy for SEO. It’s time to embrace the future, adapt to new tools, and make 2025 the year your brand takes off. Let’s get into it!
2025 Will Be The Year of AI-Powered Brand Design, Adobe Predicts
Adobe's 2025 Creative Trends Report predicts a major shift toward AI-driven brand design, emphasizing four key trends. Brands will increasingly use AI to create surreal, futuristic visuals under the "Fantastic Frontiers" trend, while "Levity and Laughter" highlights AI's ability to help marketers quickly adapt to humor and meme culture, making brands more relatable. The "Time Warp" trend blends nostalgia with futuristic aesthetics, catering to audiences under 35, and "Immersive Appeal" focuses on AI-enabled multi-channel experiences that support experiential marketing. To stay ahead, brands should integrate AI into creative processes, explore retrofuturistic designs, monitor humor trends, and develop immersive, cohesive brand experiences. Embracing these trends will enhance creative strategies and strengthen audience engagement in 2025. > Learn more at Marketing Brew
YouTube Updates for 2025: What Marketers Need To Know
YouTube's 2025 updates emphasize its dominance as a leading video platform, surpassing services like Netflix and Hulu, and highlight its broad demographic reach, with 68% of baby boomers using it for entertainment.
The platform's 50-50 revenue-sharing model has fostered a robust creator economy, attracting talent and encouraging quality content production. Monetization varies by content type; long-form educational videos can achieve RPMs up to $40, while YouTube Shorts have seen RPMs rise to approximately 25 cents. Marketers should adapt by producing high-quality, engaging content tailored to YouTube's diverse audience, leveraging both short and long-form formats to maximize reach and revenue potential. > Learn more at Social Media Examiner
LinkedIn Tests New, Larger Video Display In-Stream
LinkedIn is testing a new, larger in-stream video display featuring increased height and rounded corners, designed to make videos more prominent in users' feeds. Clicking on these videos directs users to LinkedIn's immersive, TikTok-like video feed, which has seen a 36% increase in usage this year. To capitalize on this update, marketers should prioritize creating engaging, mobile-friendly video content optimized for the new format. Focus on short, impactful videos to quickly capture attention and regularly analyze performance metrics to refine your strategy. By adapting to these changes, brands can enhance visibility and engagement on LinkedIn. > Learn more at Social Media Today
8 Metrics To Measure The Effectiveness Of Your Internal Linking Strategy
An effective internal linking strategy is essential for SEO success, as it improves navigation, distributes page authority, and enhances user engagement. To optimize internal linking, focus on metrics such as crawl depth, ensuring key pages are within three clicks from the homepage for better accessibility. Monitor click-through rates (CTR) to assess link relevance and improve anchor text or placement if needed. Analyze bounce rates and dwell time to confirm links guide visitors to valuable content, reducing drop-offs and increasing engagement. Track conversion rates to measure how well internal links drive desired actions, like sign-ups or purchases. Ensure all linked pages are indexed for search visibility and use diverse, descriptive anchor text to boost relevance. Address orphan pages by linking them into the site's structure and maintain a balanced number of internal links per page to avoid dilution and enhance user experience. Regularly reviewing these metrics can refine your strategy, driving better SEO and user outcomes. > Learn more at Search Engine Journal
What Your 2025 Marketing Strategy Needs
A successful marketing strategy for 2025 requires a comprehensive approach that addresses key factors shaping the landscape. First, businesses need to define clear and measurable objectives to guide their efforts. Understanding the target audience through detailed buyer personas is crucial for tailoring messages effectively. Conducting a competitive analysis helps identify opportunities and differentiators in the market. It’s also important to use an integrated mix of marketing channels, such as social media, email, and content marketing, to reach a broader audience. Data-driven decisions should be at the core of strategy development, leveraging analytics to measure performance and adjust tactics as needed. Additionally, incorporating AI tools will enhance personalization and improve efficiency. Finally, businesses must allocate resources effectively to maximize ROI. By focusing on these elements, companies can create adaptable, customer-centric strategies that position them for success in 2025. > Learn more on Emerald's Blog
