FAQ

Expertise

What industries do you specialize in?

We partner with a wide range of companies from local small businesses to large tech companies, both B2B and B2C. However, the bulk of our current clients are B2B and within the SaaS and Office Technology industry.

How long have you been in business?

We have been in business since January of 2023. However our experience extends further back as freelancers.

Can you provide case studies or examples of past successful campaigns?

Strategy

What metrics do you use to measure the success of a campaign?

The metrics we monitor are based on your specific company and marketing goals.

How will you ensure your strategies align with our business goals?

Our marketing services are not one-size-fits-all. We get to know your business, its pain points, and its goals. From there, we create a plan for how we will achieve those goals, review it with you, and ensure we are all on the same page.

Do you conduct competitor analysis or market research as part of your strategy?

Yes! We want to get to know your industry, your service area, and other companies in that space. We use this during our marketing strategy planning to see if your competitor is doing something you’d like to replicate or if there’s something you want to do that no one else is doing. (We love this; keep yourself unique!).


What role will we, as theclient, play in the strategy process?

We see ourselves as a partner and assistant in helping you meet your marketing and company goals. We work with you directly to fine-tune the marketing strategy and pivot whenever your needs change or evolve.

Services

What specific services do you offer?

Emerald Strategic Marketing offers the following services: Marketing Strategy & Consulting, HubSpot Consulting & Optimization, Branding, Email Marketing, Graphic Design, Social Media Management, Website Design & Optimization, Marketing Campaign Creation, Pay-Per-Click Advertising, and Solution Bundles designed to fit your goals.

Please view the individual service pages for more details about each service.

Do you handle everything in-house, or do you outsource some work?

We handle all the services we provide in-house. If there are additional elements like photography, videography, or other specialized services you need, we are happy to provide recommendations on partners and work with them to create a seamless experience for you.

Can you integrate your marketing efforts with our existing tools and platforms?

Previous tools we have worked and integrated with include: HubSpot, SquareSpace, WordPress, Wix, Constant Contact, Google Analytics, Google Ads, SEMrush, Meta Business, Later, Ionos, and Brevo. However, we are happy to learn about your tools and work with you to make your marketing a seamless experience.


Do you offer analytics and reporting?

Yes! We are a data-driven company and collect data from the any tools used in your marketing to produce reports and help us adjust strategies when needed.


Final Considerations

What sets your agency apart from others?

To be blunt – we actually f**king care! We hate seeing marketing agencies that don’t live up to a client’s expectations. We hold ourselves to a high standard and work hard every day to continually improve your marketing and bring you new ideas to stay competitive.

How do you handle confidentiality and data security?

Within our standard contract, we include a clause that ensures we keep any non-public information about your company confidential. We also take data security seriously and use VPNs, secure passwords, two-factor authentication, strong antivirus and firewalls.

Do you have references we can contact?

Absolutely! We are happy to provide a list of references upon request.

Where are you located?

We are located in the Tampa Bay area. However we work remotely with companies throughout the country like: Illinois, Indiana, Wisconsin, Colorado, Florida, and more. 

We aren't restricted by our location, we are able to provide marketing services to anywhere in the U.S.

Pricing

What is your pricing structure?

Emerald offers monthly “buckets” of hours based on the level of support you need. You can use those hours however you choose. Our flexible pricing model lets us shift focus as your priorities change - website and social media one month, email marketing the next - so your hours always go toward what matters most.

Are there any additional costs we should be aware of?

The only time there will be extra costs is for the pay-per-cost ads themselves. We create the ads however the cost to run them is not included. Additionally, if you are looking for professional photography and videography, that will be an additional cost.